Choo Choo!!

I was asked by the Simon & Schuster Marketing Department to design a Pop Up for the 2014 Caldecott Awards Banquet. This years winner was Brian Floca for his book, Locomotive. Since S&S is the publisher of the book they get to create the Program that gets handed out at the event.  That means I got to design the Pop and the booklet.

Since many will never see the Pop Up, I thought I would show the construction of it.  I made a white dummy and sent the die line files to Brian and he made this amazing art overnight.

Have a look!

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