I was asked by the Simon & Schuster Marketing Department to design a Pop Up for the 2014 Caldecott Awards Banquet. This years winner was Brian Floca for his book, Locomotive. Since S&S is the publisher of the book they get to create the Program that gets handed out at the event. That means I got to design the Pop and the booklet.
Since many will never see the Pop Up, I thought I would show the construction of it. I made a white dummy and sent the die line files to Brian and he made this amazing art overnight.
Have a look!